Precious gold and silver jewelry, diamonds, pearls, jades and other goods are displayed in the form of shop windows, and are illuminated with high brightness and high color rendering mini spotlights, which can better depict the fine workmanship and high light color of jewelry. Therefore, the jewelry display window is generally displayed in separate compartments. The jewelry lighting is placed in the frame and the lighting position is close. The light distribution angle of the mini spotlight is strictly selected, and the jewelry features are displayed in a targeted way. Small power and multiple light sources are used to fully express the attributes of jewelry with multiple facets and high reflection, forming rich highlights on the jewelry surface, playing a role in glittering. The overall illumination of the window is about 600-1000LUX, and the surface illumination of the jewelry is about 2000LUX. The color temperature depends on the jewelry material and surface color. Color rendering shall not be less than 90.
We know that different jewelry needs different lights to work together. Therefore, the lighting of the display case is extremely important. Jewelry such as gold, platinum, silver and diamond is relatively small in size, and it requires a high enough brightness to be easily noticeable. These jewelry rely entirely on the reflection of light, pay attention to the direction of light incidence, and let the reflected "flash" stimulate customers' eyes; Jewelry made of pearl, emerald, crystal and other materials needs to highlight the delicate luster, and the brightness requirements are relatively low. 3000K cold light can be used for gold, and 4200K or above sunlight should be used for silver. The general lighting illumination in the cabinet is about 400-500LUX, and the key lighting is above 800-1000KUX. Color rendering shall not be less than 90.
Key points of lighting in negotiation area
The lighting design of the negotiation area focuses on creating a relaxed communication atmosphere. The light brightness should not be too high, and try to use anti glare lighting appliances with strong decoration. The facial expression shall be clearly lit up by means of suspension installation, and the color temperature shall not be too high to avoid giving people a cold feeling. In order to facilitate shopping guides to recommend custom jewelry styles to customers, the light should be concentrated on the workbench. The overall space of the negotiation area is 200-300LUX, the color temperature is 3000K, and key lighting is arranged nearby for product display during negotiation. The key illumination is not less than 600LUX. The overall space color rendering is not less than 90.
The lighting and lighting points of display cabinets in other specific areas should be comprehensively considered and designed according to the specific attributes of the area. Only by perfectly matching the lighting in each area of the jewelry store and complementing each other, can we present an unexpected display effect, thus invisibly attracting more potential customers.
If you have any questions about the lighting design of the jewelry store, please consult the Chinese high-quality display cabinet lighting supplier seeposh.
